A movie night is a flexible fundraiser that can be tailored to meet your clubs needs. Very simply, the plan is to encourage attendees to watch a movie together and utilise the gathering to raise funds for your club. A club can aim to make money off the movie tickets, the food and catering or upon raffle tickets sold on the night.
The potential profit of this event will be dictated by the location and format. The most profitable format is if the event is run onsite by the club itself but that format does present challenges around copyright laws. There are also equipment hire costs to take into account, although most clubs have members who have access to projectors and big screens.
When run from an official cinema, there will be less revenue raising opportunities as the cinema provides most of the services, but on the plus side there is much less of a load on volunteers and no regulation red tape.
So, financially, club movie nights are a low risk event with a minimal outlay and moderate revenue raising potential. Of course if clubs are interested in changing the scope and market, an outdoor cinema during summer is also a great idea.
Club movie nights are best promoted in-house using:
Revenue opportunities from the movie depend on the location of the event. If held onsite at your club they include:
If you hold your movie night at a theatre then revenue opportunities are more limited. Setting your own ticket prices to raise funds is one method and you could also hold a raffle just before the main feature.
Licences and Permits
One of the main advantages of holding a movie fundraiser at a theatre is that you won't have to worry about licenses and permits. If you plan to hold a movie night at your club, and serve food and alcohol, you will need to make sure you have all the required permits and do not breach copyright and distribution laws in regards to screening the movie.
When held at a theatre, they will cover these factors in their normal course of business.
To ensure you abide by the copy right laws check www.copyright.org.au.
Factors to Consider
Movie SelectionA new release movie with broad appeal is what you're after. If children are attending the event then careful selection of the movie is required. In fact, defining the market and picking the right flick to garner the correct amount of support is crucial.
Location of the EventIf run at the clubrooms or a local venue, the event will require a handful of volunteers and staff to ticket the event, sell raffle tickets, compare the evening and help with catering options. There will also be copyright regulations to take into account as screening movies for a public gathering is against the law unless permission is granted from the copyright owner or their selected representative (usually the distributor of the movie).
Nowadays, many cinemas cater for fundraising events offering special packages and support. So it may make better sense to approach a local cinema to host the event rather than doing it in your clubrooms.
This procedure should be treated as a guide only. Your club should seek advice specific to the needs of your club and event. Seek further details from authorities and service providers; especially in regards to insurance, licences, permits, spectator and participant safety.