Fundraising > Food & Beverages

High Tea Fundraiser

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Throwing a High Tea Fundraiser is a great idea with class. It involves a genteel afternoon of  fine dining with delicious treats, engaging conversation over a pot of tea and maybe a glass of bubbly or two. The ideal venue can be a residential home with garden space, at your club, or off site at a venue that is large enough and offers an atmosphere to complement the food and drink of the day.

High Tea

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Financial Considerations

Venue and catering play a big part in the financial returns of your High Tea fundraiser. If you're able to secure a venue without exorbitant cost then your fundraiser is well on its way to healthy returns.

If you have a few handy cooks within your clubs ranks who are willing to donate their time and skills to provide the catering for your event then margins of $20-$40 per head are not out of the question.

50 guests at a margin of $20 means $1,000 dollars into the club coffers - not bad for an afternoon's work.

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Promotion

High Tea events have a predominantly female custom. Therefore it is important to promote to the female audience in your club and the wider community. An elegantly produced elecctronic invite delivered to all the female members of your club and posted on the club's website and social media pages is a great start to your promotion drive.

Revenue Opportunities

Revenue from this fundraiser is mainly through attendance ticket sales. It is a good idea to pre-sell tickets so organisers have an idea of catering requirements rather than letting people pay on the day which could end up with over or under catering depending on the numbers that arrive.

Ticket sales are not the only avenue to raise funds at a High Tea event. Macarthur High tea gets over 350 women for their Mother’s Day tea. On the day, they have a photography booth set up where mums & daughters can get their picture taken together. Brilliant idea!

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Raffles and auctions are also good ways to raise extra revenue but be careful not to spoil the atmosphere of the day with too much fundraising.

License and Permits

Council approval may be required to ensure food safety and compliance. Don't avoid your council, because you feel it will only complicate matters, they are there to help and with their guidance your event is more likely to be successful. If serving Champagne make sure you abide by any liquor licensing requirements.

Factors to Consider

Quality

The primary activity is the serving of light food bites, and tea/drinks but if your light food bites are prepared poorly then you may not have anyone turn up the following year. Think quaint, dainty, elegant. Consult guides on: High Tea menus like this one

Settings

High Tea is as much about the food as it is the setting. The setting creates the atmosphere and though we don't advocate striving to make your clubroom or backyard look like it belongs in the pages of a magazine, we do suggest you consult style guides on table settings, cutlery and so on, like the one via this link.

Leave it to the Experts

There are many companies out there that will set up your High Tea event for a price per head. The advantage is that you don't need to beg, borrow and steal to get the event up and running; the disadvantage is that having a 3rd party supplier will drastically reduce the profit margins of your event and most likely make the price of entry too rich for many.

Success Stories

St Patrick’s College Parents and Friends Association will celebrate Mother’s Day in style on Saturday with high tea at its Mary Sheil Centre. The high tea runs from 2pm to 4.30pm. There are plenty of activities for mothers and daughters. All funds raised from the high tea go back in to the school community.

Parents and Friends Association president Jodi Stuart said the high tea had grown incredibly since last year’s event. “This is only the second year we’ve held a Mother’s Day high tea,” she said. “We started with only 120 last year which was great, and now we’re up to 360, so it’s grown really quickly.”

Mrs Stuart said the high tea was a chance for mothers and daughters to spend quality time together. “We will have a photo booth set up so mothers and daughters can dress up and have photos taken in hats and boas,” she said. “There will also be cupcake decorating, a Tupperware demonstration and we’ll be selling candles, jewellery, handbags and cosmetics.”

Disclaimer

This procedure should be treated as a guide only. Your club should seek advice specific to the needs of your club and event. Seek further details from authorities and service providers; especially in regards to insurance, licences, permits, spectator and participant safety.

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