Over the years, local craft and farmer’s markets have been growing in their popularity. Racecourses, towns and parklands have capitalised on the love of the Australian public interest in boutique goods and homemade products. Bringing the ‘market’ trade and business to your club is a lucrative and easy thing to do, all you need is a little planning.
Funds are raised from the fees charge per stall. This may be between $30-$100 depending on your expected crowd. The revenue you expect will be dependent on the amount of stalls you can fit in your area and the amount you can fill. Regular markets can build up a real following and become very lucrative over time.
Upfront costs and considerations to account for will be the cover for your signage and marketing and promotion strategy. Parking management and organisation from volunteers may also be required. There is a risk of wet weather impact on an outdoor setup. There is also the risk of losing stall owners over time if you do not produce good numbers of clientele to purchase goods. If you are hoping to make this a regular event it is important to focus on building a loyal following and show both sides of suppliers and buyers that you are committed to persisting with this event over time.
Revenues are not just limited to stall space sales. Clubs can run sausage sizzles, raffles, auctions, put on rides, food...in fact the opportunities are many and limited only by budget, imagination and volunteer workforce.
Sponsorship of the market day can also be lucrative with many local businesses ready to take up signage rights for the day or pay for the opportunity to have their staff attend and use the opportunity to promote the business.
Licenses and Permits
There are many regulations relating to a market event - traffic management, security, safety, etc - so it is best to enlist the help of your local council in the planning stage of your event - don't wait until weeks before to consult your council, do it at the beginning of your planning cycle.
In a nutshell, planning is the number one key success factor. Market days can be a monster fundraiser for your club or just a monster as their is so much to consider - traffic management, pedestrian traffic, insurance, sponsorship, promotion, food safety...
As a result, market day fundraisers need to be planned a year in advance with a subcommittee or steering committee taking full ownership. Relationships with local council, potential stall holders, volunteers, sponsors and many other stakeholders like surrounding residents, will need to be established and fostered at the planning stage. So your subcommittee should include a cross section of skills including event management, commercial agreement expertise, insurance expertise and promotion expertise.
We highly recommend a event or project plan be drawn up for this type of event including, tasks, owners, completion dates and contingencies.
This procedure should be treated as a guide only. Your club should seek advice specific to the needs of your club and event. Seek further details from authorities and service providers; especially in regards to insurance, licences, permits, spectator and participant safety.