Past players events, are a great way to keep member engagement strong and build tradition at your club. The event is an opportunity to reintroduce past players to the current happenings at the club and relive the great moments and traditions in the club’s history, like grand final winning years. In fact healthy clubs hold at least one past players function every year.
Total amount raised can vary from $500-$2000 depending on the generosity of the attendees and sponsors, and there is very little in the way of set up costs if it is held in the clubrooms on gameday.
To promote a Past Player's Day, your club needs a record of past player details from which they can send invitation emails or letters. Clubs should advertise the Past Player's Day on their website and newsletters and to reach past players that may have dropped off the radar, clubs can use local community media (newspaper and radio) to let the community know of the upcoming Past Player's Day function.
Revenue opportunities arise from ticket sales to the function. Clubs can maximise revenue by holding an auction or seeking a sponsor for the event. For those clubs with bar and food facilities, revenue from takings can be factored in.
Licences and Permits
Depends on the format of the event but if your club intends to have a function where food or alcohol is served then it is best to check with your local council on required licences and permits.
Factors to Consider
Event Definition and FormatPrimarily this is a day for the players and is a recognition of their efforts and also a way of continuing links with the current members. The event can be a simple BBQ or fully-catered affair either onsite at the clubrooms or at a venue. The most popular past player events happen in conjunction with the clubs biggest traditional rival.
Contact ListClubs should make sure they have a sign-in book to collect details for a past-player's registry. Keeping the past players involved in the club helps maintain the club culture plus past players have skills that they should be encouraged to use to help the club grow and prosper.
This procedure should be treated as a guide only. Your club should seek advice specific to the needs of your club and event. Seek further details from authorities and service providers; especially in regards to insurance, licences, permits, spectator and participant safety.