Fundraising > Product Sale Fundraising

Photo Merchandising

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A wise man once said that ‘A picture is worth a thousand words’. While this may be true, pictures or photos can also be used as a unique and cherished fundraising option that clubs can really capitalise on, particularly in the junior ranks of the club. It doesn’t have to be restricted to just team and individual photos either, with calendars, cards, posters, playing cards, diaries and even clothing all being great options.

Photo Merchandising

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Financial Considerations

Costs may include the hire of a professional photography company to take the photos, as well as the same or another company to print or produce the desired products.

However, some resources may be saved here if a member or someone involved in the club can take the photos themselves, leaving only the cost of getting the desired items produced as a financial cost.

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Revenue Opportunities

There are a variety of ways that photo merchandising can raise funds for your club:

  • Auctions at fundraising events
  • Selling team photos at end of season award nights
  • Club merchandising options (Caps, T-Shirts, Mugs, Calendars etc.)
  • Raffle prizes

  • And so on, and so on...

    The possibilities really are endless in terms of club merchandising, with the ability now through many suppliers to put any photo on just about any form of clothing.

    It's also a great way for clubs to commemorate successful seasons with premiership caps, stubbie holders, mugs and of course team photos.
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    If your club does go down the path of photo merchandising, be sure to promote its line of products as much as it can, whether it be through the humble club newsletter, having a display of some description in its home clubrooms or making people aware of it via its social media channels such as Facebook, Twitter and Instagram.

    There is even the option of being able to set up your own 'online' store via services such as PayPal should your club need.



    This procedure should be treated as a guide only. Your club should seek advice specific to the needs of your club and event. Seek further details from authorities and service providers; especially in regards to insurance, licences, permits, spectator and participant safety.