Wineries are always looking for an opportunity to market and present their wines with the hope of promotion and sales. A set menu matched with wine and a short presentation from the winemaker has real appeal for both the winemaker and the audience.
Financial outlay for this type of fundraiser is zero – ask the winery to print and organise the menu and order forms. Numbers are always a risk, so preselling tickets to ensure adequate numbers are paid up is a must.
Promotion of this type of event can be done via club resources: website, noticeboards, newsletters and social media pages.
Revenue opportunities come in the form of ticket sales and you may be able to negotiate a percentage of the wine sales for the night to go towards the club. Most wineries will be happy to give upto 15%of the wine sales on the night back to the club.
Factors to Consider
TransportClubs may want to organise transport to and from the winery and use the opportunity to hold a bus raffle to raise more funds (especially on the way home when most people have had enough wine to loosen their wallets).
Code of BehaviourNobody likes messy drunks, so clubs should make it clear that any behaviour that is untoward will not be tolerated. There should also be enough club representatives, who do not drink, on hand to make sure clear heads prevail should any unforeseen circumstances arise. Remember your club's reputation is at stake every time you step out on a club sponsored outing.
This procedure should be treated as a guide only. Your club should seek advice specific to the needs of your club and event. Seek further details from authorities and service providers; especially in regards to insurance, licences, permits, spectator and participant safety.