Successful fund raising is often about thinking outside the square and your club hosting a Guinness Book of World Record attempt is about as outside the square as you can get. On top of the potential funds raised, this type of event appeals to a wide section of the community and is sure to attract media interest which are all positive factors when raising funds for your club.
All depends on the type of record your club aims to break. Obviously the more ingredients or equipment required, the higher the up front costs. However, the more spectacular the attempt, the more likely you'll draw a crowd and hence more fundraising opportunities.
Registering your attempt with the Guinness Book of World Records is free if you follow the remote verification process, which requires video footage as proof of a successful attempt and takes 4-6 weeks to ratify. Alternatively, to add even more atmosphere, your club should consider having a representative from GBofWR at your attempt (for a cost) and paying $700 for an express ratification (3 days). For more information, follow this link.
To promote your World Record attempt, utilise existing club resources and social media. Club resources include club newsletters, the club website and noticeboards. The more members that are attracted to the event and participate, the better the atmosphere and financial return to the club.
To attract a wider audience than just club members, your club should also consider media promotion via the newspapers, TV and radio.
There are a number of ways to generate revenue from your club's world record attempt.
Licences and Permits
The licenses and permits required will vary depending on the event. If food or alcohol is served then your club must have the required permits (check with your local council if you're not sure)
Factors to Consider
Master of CeremoniesA good MC is essential to pump up the event and get everyone up and about and involved.
InsuranceIf there is a risk factor involved with the attempt, be sure to calculate the inherent insurance risk for participants and crowd via your insurance broker to insure all potential risks are covered.
Technology ConsiderationsConsider requirements for Audio, Lighting, Power and possibly Water access depending on your event.
This procedure should be treated as a guide only. Your club should seek advice specific to the needs of your club and event. Seek further details from authorities and service providers; especially in regards to insurance, licences, permits, spectator and participant safety.